AT&T Michigan Avenue and Samsung Galaxy Fashion Project
AT&T Michigan Avenue sponsored the Samsung Design project. The idea was to incorporate the newly launched Samsung Galaxy Note 7 into the design process by Columbia College Chicago students. In this AT&T-guided design project facilitated by Arnab, students used Samsung Galaxy Note to collaborate, design, share concepts, and critique. In a limited time, students converted their concepts developed on Samsung Galaxy Note into an actual garment and displayed them at the AT&T Flagship store on Michigan Avenue, Chicago.
Over 1.2 million people walked by the display of student work.